Tom 42 (2021): Zeszyt 2 (July 2021)

YouTube represents an increasingly popular cultural phenomenon in the contemporary Norwegian media landscape. Since the inception of the digital video platform over 15 years ago, personal videoblogging has emerged as one of its dominant types of user-generated content. In this article, I draw from New Rhetoric genre theory and netnographic approaches to explore the beauty and lifestyle sphere on YouTube, in which several emergent genres are situated within a new media ecosystem. Through a qualitative content analysis of seven established Norwegian YouTube channels, a total of 17 individual genres were identified. Furthermore, I elaborate upon how informational, instructional, and confessional communicative functions are utilised in audiovisual publications through conventionalised digital media production practices.

Indigenous journalism can facilitate the inclusion of Indigenous voices in the public sphere, thereby contributing to social change. Contemporary Indigenous journalism is in part facilitated by the introduction and diffusion of paradigmatic media innovations, including the Internet, mobile technology, and social media. Based on a literature review, we investigate how media innovations are understood to facilitate Indigenous journalism and find that few empirical studies directly address this question. Analyses of Indigenous journalism, reaching beyond the potential for increased access to media and for amplification of Indigenous voice, are lacking. Furthermore, little research investigates how the appropriation of new technological affordances influence the production of Indigenous journalism. Our review also indicates that while Indigenous political participation can be facilitated by media innovation, these innovations can also serve to reinforce existing power relations. We submit that more critical analytical approaches are required to investigate how media innovations might facilitate the potential of Indigenous journalism for social change.

Digital tools facilitating everything from health to education have been introduced at a rapid pace to replace physical meetings and allow for social distancing measures as the Covid-19 pandemic has sped up the drive to large-scale digitalisation. This rapid digitalisation enhances the already ongoing process of datafication, namely turning ever-increasing aspects of our identities, practices, and societal structures into data. Through an analysis of empirical examples of datafication in three important areas of the welfare state – employment services, public service media, and the corrections sector – we draw attention to some of the inherent problems of datafication in the Nordic welfare states. The analysis throws critical light on automated decision-making processes and illustrates how the ideology of dataism has become increasingly entangled with welfare provision. We end the article with a call to develop specific measures and policies to enable the development of the data welfare state, with media and communication scholars playing a crucial role.