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Marketing of Scientific and Research Organizations

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Metriche
Accesso libero | 07 ott 2019
Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality
S.T. Markun Hanjaya

S.T. Markun Hanjaya

Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara UniversityJakarta, Indonesia
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Hanjaya, S.T. Markun
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S. Kom Kenny

S. Kom Kenny

Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara UniversityJakarta, Indonesia
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Kenny, S. Kom
 e 
S.S. S.E. Freddy Gunawan

S.S. S.E. Freddy Gunawan

Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara UniversityJakarta, Indonesia
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Gunawan, S.S. S.E. Freddy
  
Accesso libero | 23 lug 2022
The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach
Mirosława Pluta-Olearnik

Mirosława Pluta-Olearnik

Department of Marketing, Wroclaw University of Economics and BusinessWrocław, Poland
Profilo Orcid
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Pluta-Olearnik, Mirosława
 e 
Patrycja Szulga

Patrycja Szulga

Wroclaw University of Economics and BusinessWrocław, Poland
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Szulga, Patrycja
  
Accesso libero | 30 mar 2021
Open Innovations as a form of Customer Value Co-Creation
Krystyna Mazurek-Łopacińska

Krystyna Mazurek-Łopacińska

The Wroclaw University of Economics and BusinessPoland
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Mazurek-Łopacińska, Krystyna
  
Accesso libero | 09 apr 2020
Determinants of Building Image and Reputation of University Towards Its Stakeholders
Krzysztof Gołata

Krzysztof Gołata

Poznań University of Economics and Business, Department of Economic Publicity and Public RelationsPoland
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Gołata, Krzysztof
 e 
Bogdan Sojkin

Bogdan Sojkin

Poznań University of Economics and Business, Product Marketing DepartmentPoland
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Sojkin, Bogdan
  
Accesso libero | 09 lug 2020
Consumers Towards Sustainable Food Consumption
Grzegorz Maciejewski

Grzegorz Maciejewski

University of Economics, Faculty of Economics, Department of Market and ConsumptionKatowice, Poland
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Maciejewski, Grzegorz
  
Accesso libero | 07 ott 2019
The use of Social Media by Young Consumers in Purchasing Processes
Magda Stachowiak-Krzyżan

Magda Stachowiak-Krzyżan

Poznań University of Economics and Business
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Stachowiak-Krzyżan, Magda
  
Informazioni sulla rivista
Scarica la copertina
40
MNiSW
eISSN:
2353-8414
ISSN:
2353-8503
Lingua:
Inglese
Frequenza di pubblicazione:
4 volte all'anno
Argomenti della rivista:
Economia e business, Business management, Marketing, vednite, relazioni con il cliente, Managemente, organizzazione, corporate governance, Sviluppo degli affari, change management, cooperazione, Competenze chiave nelle ricerche scientifiche
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