Volume 28 (2020): Issue 46 (June 2020)

The paper presents results of the research focused on the coexistence of different generations of employees. Described in the paper is the importance of selected motivational factors and motivational needs fulfilment with respect to different generational groups of employees. The research was carried out at the University based on the data collection from business practice of industrial enterprises. The analysed data were collected in 2018, the total sample consisted of 534 respondents. The respondents were exclusively employees of industrial enterprises. Based on the processing, analysis and evaluation of the collected data, it is possible to draw some recommendations for the management of industrial enterprises, which has to continually face the question of how to approach staff management effectively. The research results are based on examination of different preferences of the employees from various generations, and they point at the need of taking into account the requirements and needs of employees, differentiated according to their age. Respecting these requirements will make possible for managers to take into account the specificities of employees of different ages, and to indicate the ways of effectively managing the age-diversified workforce.

Aim of the paper is to analyse specific factors of human-robot collaboration and adoption to Industry 4.0 technologies in relation to working in mixed teams and in virtual work environment. Based on literature review and current findings in unified theory of technology acceptance and use of technology (UTAUT) model and its extensions, new endogenous factors might be included/considered, in a UTAUT model, namely emotional attitude (trust towards technology, perceived threat) and new moderators such as a location of organization and type of workplace-based training in organization. Team identification and self-extension process are intended as drivers for development of positive attitudes in human-robot collaboration and prerequisites of sustainable human-robot interaction. Regarding the findings in human-robot collaboration, the authors suggest including the type of personality and the attitudes towards Human-Robot collaboration among the extended factors of technology adoption within Industry 4.0 strategy. Emotional attachment acts as a relevant factor of successful Human-Robot collaboration that can be maintained by a support of team identification and self-extension process. For the development of positive attitudes in human-robot collaboration, principles of personalized design can be applied, e. g. engaging the workers in designing specific features of the robot. It can be supposed that specific models of technology adoption - as UTAUT/UTAUT2 will require new extensions in a context of work analysis in a virtual work environment, e.g. health and psychological assumptionsIn the paper, subjective assessment of the increase in well-being of the workers after the adoption of Industry 4.0 technologies is identified as one of the new Industry 4.0 outcomes within the human capital definition of Industry 4.0.

In this paper, we present the results of a secondary research regarding the use of online marketing tools in industrial companies. We focused on researching the theoretical foundations of online marketing, especially in the field of using its SEO and PPC tools. We defined the basic concepts, described the principles of individual tools and dealt with their comparison. Based on the study of data from published studies, we analysed the use of online marketing tools in the conditions of industrial companies operating in the Slovak republic. In future, it will be appropriate to expand the research and focus on the specifics and comparison of these tools’ utilisation in different types of industrial companies.

In fact, all demands and advances in customer satisfaction are the result of the technology and company developments. The companies that accept this and constantly create value for the customer provide a competitive advantage for themselves and for both sides the business potential. Getting new customers can be a very expensive process. This process includes considerable marketing costs such as advertising costs, sales promotion costs, PR, seller time costs etc. Therefore, every customer represents an investment for company. It has been proven that if a company treats its customers properly and they are loyal for a long time, they will bring more and more profits to the company every year. In this article, we focus on the relationship marketing that focuses on customer loyalty. Effective relationship marketing involves a variety of overlapping strategies and technologies that help foster a deeper, long-term relationship with current and prospective customers.

Nowadays, the whole world is talking about the corona virus. The world economy has slowed down, large businesses and small businesses as well as private ones struggle to survive. The current situation will affect the lives of all of us. How can we handle this situation? How does business flexibility help us? How can we use modern technology to restore the functioning of the economy? How can losses be reduced? In this paper, we are trying to find answers to these issues. To search for answers, we used the publications of renowned experts. We summarized the overview of their views of this important issue.

Die im Rahmen dieser Veröffentlichung durchgeführten Informationsansammlungen konnten die theoretischen Darstellungen hinsichtlich der Managertypen dargestellt werden. Kurzerhand wurde die erforderliche Theorie zum Thema Managertypen und deren unterschiedlichen Arten erläutert. Ebenso wurden teilweise deren Eigenschaften sowie die Befragungen beigefügt. Abschließend ist zu sagen, dass eine gleichmäßige Verteilung der unterschiedlichen Managertypen für ein ausgewogenes und erfolgreiches System in einem Unternehmen erforderlich sind.

Many production companies have fully adopted a lean management philosophy, but their finances and control departments also need to adapt to this trend. All departments must adapt to the changing requirements and reflect the new challenges in production management. The controlling has undergone a lot of changes. Downloading data is no longer the only task of a controller. Controlling can be integrated into the organizational structure of the company internally as well as externally. Our goal is to define the advantages and disadvantages of using an internal or external controller. To decide whether to outsource some of the process is not just a question of cost reduction or time reduction. Companies very often decide for outsourcing in case of processes, which require special “know how” or are key from the competitiveness point of view. Outsourcing therefore represents a strategic change. Cost savings are only a side effect.

The contribution is aimed at improving the process of production of certain products by applying the Six Sigma methodology. It is a practical application of this methodology in an industrial company in solving a specific issue. Six Sigma uses the DMAIC logic cycle, which was also applied to the project. The aim of the project was to eliminate the process of calibrating parts after hardening, which were marked as nonconforming products. By applying the DMAIC logic cycle, improvements were made that shortened the production process and time to deliver production orders to the customer, reduce production costs, and retain a significant customer.

Recently, the research in Industry 4.0 has been focused not only on the technological aspects of Industry 4.0, but also on the wellbeing of the workers and their autonomy and job satisfaction. In this paper, specific requirements related to Industry 4.0 implementation are reflected with regard to female element. Based on the analysis of the key challenges of the Industry 4.0 development, specific challenges in human capital of women are pointed out, such as e.g. the social skills, maintenance of non-routine jobs, and support to adaptation to Industry 4.0. The aim of the paper is to analyse if women in Slovakia are prepared for the of Industry 4.0 development in terms of digital access, digital literacy and digital attitudes (patterns of digital participation).

The main objective of this paper was to design and manufacture a turning table for fixing conical and tori spherical heads used for tanks in beer industry, to polish the surfaces and to obtain better quality and roughness. The turning table is an indispensable fixture device in the polishing process for vessel heads, where the accuracy and the roughness of the surface is an important factor because it can influence the quality of the beer. If the surface is smooth, the microbes and bacteria cannot be deposited on the tanks’ surfaces and also a good quality of the tanks’ walls prevent contamination in the beer composition. The research were made in Inotec Company, Romania. The new proposed design for the turning table improved the actual technology and reduced the manufacturing time. The tests made on the obtained manufactured products using the rotary table showed that the surface quality was improved too.

The purpose of the article is to analyse and evaluate public transport in the aspect of city logistics requirements on the example of Zielona Góra. The following study is an attempt to determine the quality of public transport services carried out by the Municipal Public Transport Company. The assessment of public transport is a comprehensive concept referring to more than one parameter. New rolling stock, available information, price of tickets, safety of journeys are only some of the components that affect the assessment of public transport. All the elements that the traveller draws attention to are the factors determining the assessment of public transport. Based on the research carried out in Zielona Góra, despite a small research sample, we can assume that the analysis of the research contributed to the assessment of the level of public transport. After the analysis, the test results confirm the residents’ satisfaction with the means of transport. The parameters with unsatisfactory responses provide a signal to improve the quality of services so that subsequent studies will bring greater satisfaction.

The rapid development of digital technology and its applications in almost all business areas has resulted in the emergence of new terms such as e-supply, e-administration, e-CRM, e-sport, m-commerce etc. This paper describes one of the logistics models in e-commerce based on outsourcing of logistics services, i.e. dropshipping. Presented are logistics processes in e-commerce, various logistic models, applied IT technologies and innovations, as well as principles of functioning and determining marketing methods for this type of trade. The research was conducted on the example of an online store selling toys and children’s articles, which operated on the market based on the dropshipping model. A comparative analysis of the dropshipping warehouse offer was the main part of the research.