AHEAD OF PRINT

This paper investigates the reconstruction of Albanian identity in Kosovo after the region's transformation to state independence in 2008. The cultural environment emerged as a site of ethnic appropriation and contestation in the longstanding interethnic struggles between the Albanians and the Serbs. The study examines the socio-symbolic and linguistic manifestations of national identity in Pristina, the capital city of Kosovo, through the lens of Linguistic Landscape Studies. The first aspect of the study investigates M. Theresa Boulevard, the central promenade of the city and a site of memory and commemoration, to highlight how the period of South Slavic hegemony in Kosovo and the recent interethnic war resulted in a redefinition of Albanian identity. The second aspect of the study focuses on the written manifestation of the Gheg variety of Albanian as a symbol of Kosovo's independence. Through this dual focus on memory and language, the study aims to arrive at an understanding of how new national and political self-identifications are shaped in contexts that have undergone ethno-political conflicts and socio-political shifts. We argue that the symbolic configuration of Kosovo suggests a redefinition of Kosovo-based Albanian identity following the transformation to state independence. The study contributes to an understanding of the multi-layered redefinition of Albanian identity in Kosovo, calling attention to language and memory in the process of constructing national identities in postwar contexts.