Accès libre | 23 juil. 2022
The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach
Mirosława Pluta-Olearnik
Department of Marketing, Wroclaw University of Economics and BusinessWrocław, Poland
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et Patrycja Szulga
Wroclaw University of Economics and BusinessWrocław, Poland
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Accès libre | 22 oct. 2021
Image Management with the Use of Virtual Communication in Crisis Situations Based on the Example of the CD Projekt Capital Group
Accès libre | 17 sept. 2023
Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)
Bogdan Gregor
Department of Marketing, Faculty of Management, University of LodzLodz, Poland
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et Aneta Olejniczak
Department of Marketing, Faculty of Management, University of LodzLodz, Poland
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