NIM Marketing Intelligence Review

Editorial Policy

Each issue focuses on a specific topic of high relevance for the marketing community. The topic of each issue is selected by the Advisory Board of the NIM Marketing Intelligence Review (NIM MIR). A different guest editor is appointed for each issue and is responsible for selecting state of the art research contributions that deal with different and diverse aspects of the issue topic. The guest editors are renowned marketing scholars from all over the world. They are experts in the respective field, have published in top marketing journals and are invited by the NIM to compile the issue.

Submissions

The NIM MIR features mostly research that was published in top tier marketing journals or was presented at major conferences before. The guest editors select scholars and authors with recognized publications on the focus topics. These researchers are then invited to contribute a managerial version of their research, following the guidelines of the journal. Uninvited submission of articles cannot be considered.

Review Process

All contributions undergo extensive review by the editorial team and by peers. The review process aims at insuring a managerial focus and the use of everyday rather than academic language.

Open Access License

This journal provides immediate open access to its content under the Creative Commons BY-NC 4.0 license. Authors who publish with this journal retain all copyrights and agree to the terms of the above-mentioned CC BY-NC 4.0 license.

Open Access Statement

This is an open access journal that provides free, immediate, and unrestricted online access to all its published content for readers around the world.

APC Policy

Authors are not required to pay any article processing charges nor article submission charges.