1. bookVolume 21 (2016): Issue 3 (September 2016)
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30 Mar 2015
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access type Open Access

Lead Generation Strategy as a Multichannel Mechanism of Growth of a Modern Enterprise

Online veröffentlicht: 30 May 2017
Seitenbereich: 105 - 140
Zeitschriftendaten
License
Format
Zeitschrift
Erstveröffentlichung
30 Mar 2015
Erscheinungsweise
4 Hefte pro Jahr
Sprachen
Englisch

The primary purpose of this publication is identifying the possibilities that the implementation of lead generation strategies provides to modern enterprises. It discusses the key aspects of this issue, demonstrating how the significance of organisations change, how their value effectively increases as a result of the implementation of tools furnished by processes that form an integral part of lead generation. The article defines the factors and processes that affect the effective course of actions undertaken within lead generation campaigns.

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