1. bookVolume 29 (2021): Issue 2 (June 2021)
Journal Details
License
Format
Journal
eISSN
2658-2430
First Published
30 Mar 2015
Publication timeframe
4 times per year
Languages
English
access type Open Access

Key Drivers of Digital Transformation in Greek Businesses: Strategy vs. Technology

Published Online: 12 Jul 2021
Volume & Issue: Volume 29 (2021) - Issue 2 (June 2021)
Page range: 33 - 62
Received: 03 Nov 2020
Accepted: 09 Mar 2021
Journal Details
License
Format
Journal
eISSN
2658-2430
First Published
30 Mar 2015
Publication timeframe
4 times per year
Languages
English
Abstract

Purpose: This article aims to assess strategy and technology as key drivers of Greek businesses’ digital transformation and compare the results to those of international studies and sources.

Methodology: A research was conducted on 124 Greek businesses from different sectors and industries with the use of an anonymous questionnaire from December 2019 to January 2020. Greek businesses were categorized as early, developing, and maturing according to their perceptions about the level of their digital maturity, and differences were identified. The results were finally compared to an international relevant survey.

Findings: Several differences were located among the Greek businesses of the three digital maturity categories as formulated after their self-evaluation, and evolution has been identified on their perceptions about their digital strategy, its existence, objectives, and structure, which can be seen developing and expanding from the lowest to the highest levels of digital maturity.

Originality: The findings can be useful in creating an initial picture of the perceptions and practices applied by Greek businesses to their use of digital technologies. They can also become a measure of comparison for the self-evaluation of Greek businesses in their efforts to digitally transform.

Keywords

JEL Classification

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