1. bookVolume 29 (2021): Issue 1 (March 2021)
Journal Details
License
Format
Journal
eISSN
2658-2430
First Published
30 Mar 2015
Publication timeframe
4 times per year
Languages
English
access type Open Access

The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?

Published Online: 22 Apr 2021
Volume & Issue: Volume 29 (2021) - Issue 1 (March 2021)
Page range: 14 - 38
Received: 12 Apr 2020
Accepted: 09 Oct 2020
Journal Details
License
Format
Journal
eISSN
2658-2430
First Published
30 Mar 2015
Publication timeframe
4 times per year
Languages
English
Abstract

Purpose: Drawing from attachment theory and categorization theory, the present study aims to investigate the effects of brand attachment and brand passion on consumer purchase intention, and to explore the moderation effect of product involvement (i.e.a low-involvement convenience product vs. a high-involvement shopping product) in these relationships.

Design/methodology/approach: To bridge this gap, we recruited n = 205 young consumers to test the hypotheses using AMOS 24.0 and SPSS 24.0. Exploratory factor analysis, confirmatory factor analysis, structural equation modeling, and moderation analysis techniques were used as data analysis methods.

Findings: Results show that when brand attachment and brand passion were assessed, the brand passion has the highest effect on purchase intention. Moreover, our data reveal that brand attachment is more likely to lead to consumer purchase intention for convenience products, while brand passion is more promising for increasing consumer purchase intention for high-involve ment shopping products. Finally, we provide a detailed discussion of how these results can be applied to both research and practice.

Implications: This study offers recommendations for how practitioners can strengthen purchase intentions of convenience and shopping brands in emerging markets.

Originality/value: This study is the first to prove that brand attachment is a driver of purchase intention of low-involvement convenience brands, whereas brand passion is a more prominent predictor of the purchase intention of high-involvement shopping brands.

Keywords

JEL Classification

Ahuvia, A.C. (2005). Beyond the extended self: Loved objects and consumers’ identity narratives. Journal of Consumer Research, 32(1), 171–184. https://doi.org/10.1086/429607.10.1086/429607 Search in Google Scholar

Aiken, L.S., West, S.G., and Reno, R.R. (1991). Multiple regression: Testing and Interpreting Interactions. Sage. Search in Google Scholar

Albert, N., Merunka, D., and Valette-Florence, P. (2008). When consumers love their brands: Exploring the concept and its dimensions. Journal of Business Research, 61(10), 1062–1075. https://doi.org/10.1016/j.jbusres.2007.09.014.10.1016/j.jbusres.2007.09.014 Search in Google Scholar

Albert, N., Merunka, D., and Valette-Florence, P. (2013). Brand passion: Antecedents and consequences. Journal of Business Research, 66(7), 904–909. https://doi.org/10.1016/j.jbusres.2011.12.009.10.1016/j.jbusres.2011.12.009 Search in Google Scholar

Astakhova, M., Swimberghe, K.R., and Wooldridge, B.R. (2017). Actual and ideal-self congruence and dual brand passion. Journal of Consumer Marketing, 34(7), 664–672. https://doi.org/10.1108/JCM-10-2016-1985.10.1108/JCM-10-2016-1985 Search in Google Scholar

Back, K.J., Lee, C.K., and Stinchfield, R. (2011). Gambling motivation and passion: A comparison study of recreational and pathological gamblers. Journal of Gambling Studies, 27(3), 355–370. https://doi.org/10.1007/s10899-010-9212-2.10.1007/s10899-010-9212-2 Search in Google Scholar

Bart, Y., Stephen, A.T., and Sarvary, M. (2014). Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions. Journal of Marketing Research, 51(3), 270–285. https://doi.org/10.1509/jmr.13.0503.10.1509/jmr.13.0503 Search in Google Scholar

Bian, X., and Moutinho, L. (2009). An investigation of determinants of counterfeit purchase consideration. Journal of Business Research, 62(3), 368–378. https://doi.org/10.1016/j.jbusres.2008.05.012.10.1016/j.jbusres.2008.05.012 Search in Google Scholar

Bian, X., and Haque, S. (2020). Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? Journal of Brand Management, 1–14. https://doi.org/10.1057/s41262-020-00189-4.10.1057/s41262-020-00189-4 Search in Google Scholar

Bidmon, S. (2017). How does attachment style influence the brand attachment–brand trust and brand loyalty chain in adolescents? International Journal of Advertising, 36(1), 164–189. https://doi.org/10.1080/02650487.2016.1172404.10.1080/02650487.2016.1172404 Search in Google Scholar

Bower, A.B., and Landreth, S. (2001). Is beauty best? Highly versus normally attractive models in advertising. Journal of Advertising, 30(1), 1–12. https://doi.org/10.1080/00913367.2001.10673627.10.1080/00913367.2001.10673627 Search in Google Scholar

Bowlby, J. (1969). Attachment and Loss: Attachment; John Bowlby. Basic Books. Search in Google Scholar

Cacioppo, J.T., Petty, R.E., Kao, C.F., and Rodriguez, R. (1986). Central and peripheral routes to persuasion: An individual difference perspective. Journal of Personality and Social Psychology, 51(5), 1032–1043. https://doi.org/10.1037/0022-3514.51.5.1032.10.1037/0022-3514.51.5.1032 Search in Google Scholar

Candi, M., Jae, H., Makarem, S., and Mohan, M. (2017). Consumer responses to functional, aesthetic, and symbolic product design in online reviews. Journal of Business Research, 81, 31–39. https://doi.org/10.1016/j.jbusres.2017.08.006.10.1016/j.jbusres.2017.08.006 Search in Google Scholar

Chavanat, N., Martinent, G., and Ferrand, A. (2009). Sponsor and sponsees interactions: Effects on consumers’ perceptions of brand image, brand attachment, and purchasing intention. Journal of Sport Management, 23(5), 644–670. https://doi.org/10.1123/jsm.23.5.644.10.1123/jsm.23.5.644 Search in Google Scholar

Chen, C.X., Zhang, J., and Gilal, F.C. (2019). Composition of motivation profiles at work using latent analysis: theory and evidence. Psychology Research and Behavior Management, 12, 811–824. https://doi.org/10.2147/PRBM.S210830.10.2147/PRBM.S210830 Search in Google Scholar

Dayan, M., and Di Benedetto, C.A. (2010). The impact of structural and contextual factors on trust formation in product development teams. Industrial Marketing Management, 39(4), 691–703. https://doi.org/10.1016/j.indmarman.2010.01.001.10.1016/j.indmarman.2010.01.001 Search in Google Scholar

D’lima, C. (2018). Brand passion and its implication on consumer behavior. International Journal of Business Forecasting and Marketing Intelligence, 4(1), 30–42. https://doi.org/10.1504/IJBFMI.2018.10009307.10.1504/IJBFMI.2018.10009307 Search in Google Scholar

Dhaliwal, A., Singh, D.P., and Paul, J. (2020). The consumer behavior of luxury goods: a review and research agenda. Journal of Strategic Marketing, 1–27. https://doi.org/10.1080/0965254X.2020.1758198.10.1080/0965254X.2020.1758198 Search in Google Scholar

Friedmann, E., and Lowengart, O. (2019). Gender segmentation to increase brand preference? The role of product involvement. Journal of Product & Brand Management, 28(3), 408–420. https://doi.org/10.1108/JPBM-06-2018-1917.10.1108/JPBM-06-2018-1917 Search in Google Scholar

Gilal, F.G., Zhang, J., Gilal, N.G., and Gilal, R.G. (2018a). Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model. Psychology Research and Behavior Management, 11, 91–102. https://doi.org/10.2147/PRBM.S161755.10.2147/PRBM.S161755 Search in Google Scholar

Gilal, F.G., Zhang, J., Gilal, R.G., and Gilal, N.G. (2018b). Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective. Review of Managerial Science. https://doi.org/10.1007/s11846-018-0287-y.10.1007/s11846-018-0287-y Search in Google Scholar

Gilal, N.G., Zhang, J., and Gilal, F.G. (2018c). Linking product design to consumer behavior: the moderating role of the consumption experience. Psychology Research and Behavior Management, 11, 169–185. https://doi.org/10.2147/PRBM.S161384.10.2147/PRBM.S161384 Search in Google Scholar

Gilal, F.G., Zhang, J., Gilal, N.G., and Gilal, R.G. (2018d). Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study. Psychology Research and Behavior Management, 11, 227–241. https://doi.org/10.2147/PRBM.S161269.10.2147/PRBM.S161269 Search in Google Scholar

Gilal, N.G., Zhang, J., Gilal, F.G., and Gilal, R.G. (2019a). Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements. Journal of Brand Management, 1–21. https://doi.org/10.1057/s41262-019-00170-w.10.1057/s41262-019-00170-w Search in Google Scholar

Gilal, F.G., Paul, J., Gilal, N.G., and Gilal, R.G. (2019b). Celebrity endorsement and brand passion among air travelers: Theory and evidence. International Journal of Hospitality Management, 1–9. https://doi.org/10.1016/j.ijhm.2019.102347.10.1016/j.ijhm.2019.102347 Search in Google Scholar

Gilal, F.G., Zhang, J., Paul, J., and Gilal, N.G. (2019c). The role of self-determination theory in marketing science: An integrative review and agenda for research. European Management Journal, 37(1), 29–44. https://doi.org/10.1016/j.emj.2018.10.004.10.1016/j.emj.2018.10.004 Search in Google Scholar

Gilal, F.G., Channa, N.A., Gilal, N.G., Gilal, R.G., and Shah, S.M.M. (2019d). Association between a teacher’s work passion and a student’s work passion: a moderated mediation model. Psychology Research and Behavior Management, 12, 889–900. https://doi.org/10.2147/PRBM.S212004.10.2147/PRBM.S212004 Search in Google Scholar

Gilal, F.G., Zhang, J., Gilal, N.G., and Gilal, R.G. (2019e). Linking self-determined needs and word of mouth to consumer e-waste disposal behavior: A test of basic psychological needs theory. Journal of Consumer Behaviour, 18(1), 12–24. https://doi.org/10.1002/cb.1744.10.1002/cb.1744 Search in Google Scholar

Gilal, F.G., Zhang, J., Gilal, R.G., and Gilal, N.G. (2020a). Integrating intrinsic motivation into the relationship between product design and brand attachment: A cross-cultural investigation based on self-determination theory. European Journal of International Management, 14(1), 1–27. https://doi.org/10.1504/EJIM.2020.103800.10.1504/EJIM.2020.103800 Search in Google Scholar

Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E., and Tatham, R.L. (1998). Multivariate Data Analysis. Upper Saddle River, NJ: Prentice-Hall. Search in Google Scholar

Hanzaee, K.H., and Taghipourian, M.J. (2012). The effects of brand credibility and prestige on consumers’ purchase intention in low and high product involvement. Journal of Basic and Applied Scientific Research, 2(2), 1281–1291. Search in Google Scholar

Harlow, H.F. (1958). The nature of love. American Psychologist, 13(12), 673–685. https://doi.org/10.1037/h0047884.10.1037/h0047884 Search in Google Scholar

Hemsley-Brown, J., and Alnawas, I. (2016). Service quality and brand loyalty: The mediation effect of brand passion, brand affection, and self-brand connection. International Journal of Contemporary Hospitality Management, 28(12), 2771–2794. https://doi.org/10.1108/IJCHM-09-2015-0466.10.1108/IJCHM-09-2015-0466 Search in Google Scholar

Herrando, C., Jiménez-Martínez, J., and Martín-De Hoyos, M.J. (2017). Passion at first sight: how to engage users in social commerce contexts. Electronic Commerce Research, 17(4), 701–720. https://doi.org/10.1007/s10660-016-9251-6.10.1007/s10660-016-9251-6 Search in Google Scholar

Hidalgo, M.C., and Hernandez, B. (2001). Place attachment: Conceptual and empirical questions. Journal of Environmental Psychology, 21(3), 273–281. https://doi.org/10.1006/jevp.2001.0221.10.1006/jevp.2001.0221 Search in Google Scholar

Homburg, C., Schwemmle, M., and Kuehnl, C. (2015). New product design: Concept, measurement, and consequences. Journal of Marketing, 79(3), 41–56. https://doi.org/10.1509/jm.14.0199.10.1509/jm.14.0199 Search in Google Scholar

Hsu, M.H., Chang, C.M., and Chuang, L.W. (2015). Understanding the determinants of online repeat purchase intention and moderating role of habit: The case of online group-buying in Taiwan. International Journal of Information Management, 35(1), 45–56. https://doi.org/10.1016/j.ijinfomgt.2014.09.002.10.1016/j.ijinfomgt.2014.09.002 Search in Google Scholar

Ilicic, J., and Webster, C.M. (2014). Investigating consumer–brand relational authenticity. Journal of Brand Management, 21(4), 342–363. https://doi.org/10.1057/bm.2014.11.10.1057/bm.2014.11 Search in Google Scholar

Jahn, S., Gaus, H., and Kiessling, T. (2012). Trust, commitment, and older women: Exploring brand attachment differences in the elderly segment. Psychology & Marketing, 29(6), 445–457. https://doi.org/10.1002/mar.20533.10.1002/mar.20533 Search in Google Scholar

Jain, V., Roy, S., Kumar, A., and Kabra, A. (2010). Differential effects of national vs. regional celebrities on consumer attitudes. Management & Marketing, 5(4), 121–134. Search in Google Scholar

Japutra, A., Ekinci, Y., and Simkin, L. (2014). Exploring brand attachment, its determinants, and outcomes. Journal of Strategic Marketing, 22(7), 616–630. https://doi.org/10.1080/0965254X.2014.914062.10.1080/0965254X.2014.914062 Search in Google Scholar

Japutra, A., Ekinci, Y., Simkin, L., and Nguyen, B. (2014). The dark side of brand attachment: A conceptual framework of brand attachment’s detrimental outcomes. The Marketing Review, 14(3), 245–264. https://doi.org/10.1362/146934714X14024779061875.10.1362/146934714X14024779061875 Search in Google Scholar

Johnson, T.P., Garrity, T.F., and Stallones, L. (1992). Psychometric evaluation of the Lexington attachment to pets scale (LAPS). Anthrozoös, 5(3), 160–175. https://doi.org/10.2752/089279392787011395.10.2752/089279392787011395 Search in Google Scholar

Kaufmann, H.R., Petrovici, D.A., Gonçalves Filho, C., and Ayres, A. (2016). Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands. Journal of Business Research, 69(12), 5735–5747. https://doi.org/10.1016/j.jbusres.2016.05.003.10.1016/j.jbusres.2016.05.003 Search in Google Scholar

Keller, K.L. (2014). Consumer brand relationships. Journal of Brand Management, 21(5), 365–365. https://doi.org/10.1057/bm.2014.21.10.1057/bm.2014.21 Search in Google Scholar

Kumar, A., Paul, J., and Unnithan, A.B. (2020). ‘Masstige’ marketing: A review, synthesis, and research agenda. Journal of Business Research, 113, 384–398. https://doi.org/10.1016/j.jbusres.2019.09.030.10.1016/j.jbusres.2019.09.030 Search in Google Scholar

Lee, J.G., and Thorson, E. (2008). The impact of celebrity–product incongruence on the effectiveness of product endorsement. Journal of Advertising Research, 48(3), 433–449. https://doi.org/10.2501/S0021849908080446.10.2501/S0021849908080446 Search in Google Scholar

Lee, W.I., Cheng, S.Y., and Shih, Y.T. (2017). Effects among product attributes, involvement, word-of-mouth, and purchase intention in online shopping. Asia Pacific Management Review, 22(4), 223–229. https://doi.org/10.1016/j.apmrv.2017.07.007.10.1016/j.apmrv.2017.07.007 Search in Google Scholar

Levy, S., and Hino, H. (2016). Emotional brand attachment: a factor in customer-bank relationships. International Journal of Bank Marketing, 34(2), 136–150. https://doi.org/10.1108/IJBM-06-2015-0092.10.1108/IJBM-06-2015-0092 Search in Google Scholar

Li, M.W., Teng, H.Y., and Chen, C.Y. (2020). Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust. Journal of Hospitality and Tourism Management, 44, 184–192. https://doi.org/10.1016/j.jhtm.2020.06.015.10.1016/j.jhtm.2020.06.015 Search in Google Scholar

Louis, D., and Lombart, C. (2010). Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand). Journal of Product & Brand Management, 19(2), 114–130. https://doi.org/10.1108/10610421011033467.10.1108/10610421011033467 Search in Google Scholar

Loureiro, S.M.C., Costa, I., and Panchapakesan, P. (2017). A passion for fashion: The impact of social influence, vanity, and exhibitionism on consumer behavior. International Journal of Retail & Distribution Management, 45(5), 468–484. https://doi.org/10.1108/IJRDM-11-2016-0202.10.1108/IJRDM-11-2016-0202 Search in Google Scholar

Manzo, L.C. (2003). Beyond house and haven: Toward a revisioning of emotional relationships with places. Journal of Environmental Psychology, 23(1), 47–61. https://doi.org/10.1016/S0272-4944(02)00074-9.10.1016/S0272-4944(02)00074-9 Search in Google Scholar

Mazar, N., Amir, O., and Ariely, D. (2008). The dishonesty of honest people: A theory of self-concept maintenance. Journal of Marketing Research, 45(6), 633–644. https://doi.org/10.1509/jmkr.45.6.633.10.1509/jmkr.45.6.633 Search in Google Scholar

Nagy, P., and Koles, B. (2014). “My avatar and her beloved possession”: characteristics of attachment to virtual objects. Psychology & Marketing, 31(12), 1122–1135. https://doi.org/10.1002/mar.20759.10.1002/mar.20759 Search in Google Scholar

Pathan, Z.H., Jianqiu, Z., Gilal, F.G., and Salam, S. (2017). Linking ICT utilization to SME’s performance: miracle or mirage? The empirical evidence and lesson from Pakistan. International Journal of Information Systems and Change Management, 9(2), 149–166. https://doi.org/10.1504/IJISCM.2017.087987.10.1504/IJISCM.2017.087987 Search in Google Scholar

Paul, J. (2015). Masstige marketing redefined and mapped. Introducing a Pyramid Model and MMS measure. Marketing Intelligence and Planning, 33(5), 691–706. https://doi.org/10.1108/MIP-02-2014-0028.10.1108/MIP-02-2014-0028 Search in Google Scholar

Paul, J. (2019). Masstige model and measure for brand management. European Management Journal, 37(3), 299–312. https://doi.org/10.1016/j.emj.2018.07.003.10.1016/j.emj.2018.07.003 Search in Google Scholar

Pleshko, L.P., and Heiens, R.A. (2015). Customer satisfaction and loyalty in the Kuwaiti retail services market: why are satisfied buyers not always loyal buyers?. The International Review of Retail, Distribution and Consumer Research, 25(1), 55–71. https://doi.org/10.1080/09593969.2014.880936.10.1080/09593969.2014.880936 Search in Google Scholar

Pourazad, N., and Pare, V. (2015, April). Conceptualizing the Behavioural Effects of Brand Passion among Fast Fashion Young Customers. Proceedings of Sydney international business research conference, University of Western Sydney Campbelltown, Australia, 17–19 April. Search in Google Scholar

Preacher, K.J., Rucker, D.D., and Hayes, A.F. (2007). Addressing moderated mediation hypotheses: Theory, methods, and prescriptions. Multivariate Behavioral Research, 42(1), 185–227. https://doi.org/10.1080/00273170701341316.10.1080/00273170701341316 Search in Google Scholar

Raza, M.A., Ahad, M.A., Shafqat, M.A., Aurangzaib, M., and Rizwan, M. (2014). The Determinants of Purchase Intention towards Counterfeit Mobile Phones in Pakistan. Journal of Public Administration and Governance, 4(3), 1–19. https://doi.org/10.5296/jpag.v4i3.5846.10.5296/jpag.v4i3.5846 Search in Google Scholar

Reio Jr, T.G., and Shuck, B. (2015). Exploratory factor analysis: implications for theory, research, and practice. Advances in Developing Human Resources, 17(1), 12–25. https://doi.org/10.1177/1523422314559804.10.1177/1523422314559804 Search in Google Scholar

Rizwan, M., Jamal, M.N., Zareen, K.G., Khan, A., Farhat, B., and Khan, R. (2013). The determinants of purchase intention towards counterfeit mobile phones in Pakistan. Asian Journal of Empirical Research, 3(2), 220–236. Search in Google Scholar

Russo, I., Confente, I., Gligor, D.M., and Autry, C.W. (2016). To be or not to be (loyal): Is there a recipe for customer loyalty in the B2B context?. Journal of Business Research, 69(2), 888–896. https://doi.org/10.1016/j.jbusres.2015.07.002.10.1016/j.jbusres.2015.07.002 Search in Google Scholar

Schmalz, S., and Orth, U.R. (2012). Brand attachment and consumer emotional response to unethical firm behavior. Psychology & Marketing, 29(11), 869–884. https://doi.org/10.1002/mar.20570.10.1002/mar.20570 Search in Google Scholar

Schultz, S.E., Kleine, R.E., and Kernan, J.B. (1989). ‘These are a few of my favorite things:’ Toward an explication of attachment as a consumer behavior construct. Advances in Consumer Research, 16(1), 359–366. Search in Google Scholar

Shah, S.S.H., Aziz, J., Jaffari, A.R., Waris, S., Ejaz, W., Fatima, M., and Sherazi, S.K. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4(2), 105–110. Search in Google Scholar

Stewart, K., Kammer-Kerwick, M., Auchter, A., Koh, H.E., Dunn, M.E., and Cunningham, I. (2019). Examining digital video advertising (DVA) effectiveness: The role of product category, product involvement, and device. European Journal of Marketing, 53(11), 2451–2479. https://doi.org/10.1108/EJM-11-2016-0619.10.1108/EJM-11-2016-0619 Search in Google Scholar

Suh, J.C., and Youjae, Y. (2006). When brand attitudes affect the customer satisfaction-loyalty relation: the moderating role of product involvement. Journal of Consumer Psychology, 16(2), 145–155. https://doi.org/10.1207/s15327663jcp1602_5.10.1207/s15327663jcp1602_5 Search in Google Scholar

Swimberghe, K.R., Astakhova, M., and Wooldridge, B.R. (2014). A new dualistic approach to brand passion: Harmonious and obsessive. Journal of Business Research, 67(12), 2657–2665. https://doi.org/10.1016/j.jbusres.2014.04.003.10.1016/j.jbusres.2014.04.003 Search in Google Scholar

Thomson, M. (2006). Human brands: Investigating antecedents to consumers’ strong attachments to celebrities. Journal of Marketing, 70(3), 104–119. https://doi.org/10.1509/jmkg.70.3.104.10.1509/jmkg.70.3.104 Search in Google Scholar

Thomson, M., MacInnis, D.J., and Whan Park, C. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77–91. https://doi.org/10.1207/s15327663jcp1501_10.10.1207/s15327663jcp1501_10 Search in Google Scholar

Vajarodaya, C., and Fernando, M.S.C.L. (2017). Factors Influencing Purchase Intention towards a Retail Clothing Company. International Research E­Journal on Business and Economics, 3(1), 1–11. Search in Google Scholar

Vallerand, R.J., Blanchard, C., Mageau, G.A., Koestner, R., Ratelle, C., Léonard, M., and Marsolais, J. (2003). Les passions de l’ame: on obsessive and harmonious passion. Journal of Personality and Social Psychology, 85(4), 756–767. https://doi.org/10.1037/0022-3514.85.4.756.10.1037/0022-3514.85.4.756 Search in Google Scholar

Vlachos, P.A., and Vrechopoulos, A.P. (2012). Consumer–retailer love and attachment: Antecedents and personality moderators. Journal of Retailing and Consumer Services, 19(2), 218–228. https://doi.org/10.1016/j.jretconser.2012.01.003.10.1016/j.jretconser.2012.01.003 Search in Google Scholar

Vlachos, P.A., Theotokis, A., Pramatari, K., and Vrechopoulos, A. (2010). Consumer-retailer emotional attachment: Some antecedents and the moderating role of attachment anxiety. European Journal of Marketing, 44(9/10), 1478–1499. https://doi.org/10.1108/03090561011062934.10.1108/03090561011062934 Search in Google Scholar

Wallendorf, M., and Arnould, E.J. (1988). “My favorite things:” A cross-cultural inquiry into object attachment, possessiveness, and social linkage. Journal of Consumer Research, 14(4), 531–547. https://doi.org/10.1086/209134.10.1086/209134 Search in Google Scholar

Whan Park, C., MacInnis, D.J., Priester, J., Eisingerich, A.B., and Iacobucci, D. (2010). Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers. Journal of Marketing, 74(6), 1–17. https://doi.org/10.1509/jmkg.74.6.1.10.1509/jmkg.74.6.1 Search in Google Scholar

White, R.C., Voorhees, C.M., Bourdeau, B.L., and Hoppner, J.J. (2016). None of the Glory: The Implications of Customer Attributions of Credit in Successful Co-Productive Service Experiences. In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing (pp. 267–270). Springer, Cham. https://doi.org/10.1007/978-3-319-24184-5_70.10.1007/978-3-319-24184-5_70 Search in Google Scholar

Williams, D.R., Patterson, M.E., Roggenbuck, J.W., and Watson, A.E. (1992). Beyond the commodity metaphor: Examining emotional and symbolic attachment to place. Leisure Sciences, 14(1), 29–46. https://doi.org/10.1080/01490409209513155.10.1080/01490409209513155 Search in Google Scholar

Xixiang, S., Gilal, R.G., and Gilal, F.G. (2016). Brand experience as a contemporary source of brand equity in the 21st century: evidence from the Chinese consumer market. International Journal of Education Research, 4(9), 63–76. Search in Google Scholar

Yoo, B., and Lee, S.H. (2009). Buy genuine luxury fashion products or counterfeits? ACR North American Advances. Search in Google Scholar

Zasloff, R.L. (1996). Measuring attachment to companion animals: a dog is not a cat is not a bird. Applied Animal Behaviour Science, 47(1–2), 43–48. https://doi.org/10.1016/0168-1591(95)01009-2.10.1016/0168-1591(95)01009-2 Search in Google Scholar

Recommended articles from Trend MD

Plan your remote conference with Sciendo