The translation of cultural references and wordplays in advertising slogans

Published Online: Feb 16, 2024

Page range: 71 - 83

DOI: https://doi.org/10.2478/tran-2023-0004

Keywords

advertising slogan, wordplays, cultural allusions, localization, cultural transposition, text-image dialogue

© 2023 Maria-Lorena Racolța, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.