Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs

Puntoni, S.: Reczek, R. W.; Giesler, M.; & Botti, S. (2021): “Consumers and Artificial Intelligence: An Experiential Perspective,” Journal of Marketing, 85(1), 131–151. doi.org/10.1177/0022242920953847. Search in Google Scholar

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