Management Consulting Journal

Management Consulting J.

<abstract>
<title style='display:none'>Abstract</title>
This paper looks into the implications for management consultancies who aren’t implementing effective digital marketing strategies as part of their own advertising campaign.
</abstract>

Abstract

<article-title>The Dangerous Discord Between Sentiment and Reality: How Management Consultancies Should be Using Digital Marketing</article-title>

The Dangerous Discord Between Sentiment and Reality: How Management Consultancies Should be Using Digital Marketing

Management Consulting Journal is covered by the following services: <UL> <LI>Baidu Scholar </LI> <LI>CNIPEC </LI> <LI>CNKI Scholar (China National Knowledge Infrastructure) </LI> <LI>Dimensions </LI> <LI>EBSCO </LI> <LI>Exlibris </LI> <LI>Google Scholar </LI> <LI>J-Gate </LI> <LI>KESLI-NDSL (Korean National Discovery for Science Leaders) </LI> <LI>Naviga (Softweco) </LI> <LI>ReadCube </LI> <LI>Semantic Scholar </LI> <LI>TDOne (TDNet) </LI> <LI>Ulrich's Periodicals Directory/ulrichsweb </LI> <LI>WanFang Data </LI> <LI>WorldCat (OCLC) </LI> <LI>X-MOL </LI></UL>

Management Consulting Journal ist in den folgenden Services indiziert: <UL> <LI>Baidu Scholar </LI> <LI>CNIPEC </LI> <LI>CNKI Scholar (China National Knowledge Infrastructure) </LI> <LI>Dimensions </LI> <LI>EBSCO </LI> <LI>Exlibris </LI> <LI>Google Scholar </LI> <LI>J-Gate </LI> <LI>KESLI-NDSL (Korean National Discovery for Science Leaders) </LI> <LI>Naviga (Softweco) </LI> <LI>ReadCube </LI> <LI>SCILIT </LI> <LI>Semantic Scholar </LI> <LI>TDOne (TDNet) </LI> <LI>Ulrich's Periodicals Directory/ulrichsweb </LI> <LI>WanFang Data </LI> <LI>WorldCat (OCLC) </LI> <LI>X-MOL </LI></UL>

Managing Editor Professor Simon Haslam, UK Editorial Advisory Board Professor Timothy Clark, Singapore Management University, Singapore Professor Julie Hodges, Durham, UK Calvert Markham, UK Professor Daniel Muzio, York, UK Professor Andrew Sturdy, Bristol, UK Jeremy Webster, ICMCI, UK Publisher DE GRUYTER POLAND Bogumiła Zuga 32A Str. 01-811 Warsaw, Poland T: +48 22 701 50 15

<DIV align=left> Open Access License This journal provides immediate open access to its content under the <A href="https://creativecommons.org/licenses/by/4.0/">Creative Commons CC BY 4.0 license</A>. Authors who publish with this journal retain all copyrights and agree to the terms of the above-mentioned CC license. Open Access Statement The journal is an Open Access journal that allows a free unlimited access to all its contents without any restrictions upon publication to all users. </DIV>

<DIV align=left> The Management Consulting Journal (MCJ) focuses on the practice of management consulting and the management consulting sector. It publishes two volumes a year. It welcomes submissions from academics and practitioners. In addition to carrying full academic papers, it also includes ‘consulting shorts’, which are briefer reports and thought leadership pieces on contemporary consulting issues. It is an international journal drawing on research and insight from around the world, and is linked with the International Council of Management Consulting Institutes’ values and aims around standards and professionalism in the sector. The aims of the journal are to: <UL> <LI>Highlight and debate issues pertinent to the management consulting sector and management consulting practice. </LI> <LI>Focus on issues and research outputs which have implication for management consulting practice and of value to consultants, those running consulting firms and organisations linked with sector policy. </LI> <LI>Promote the understanding of and knowledge exchange around the management consulting sector and the practice of management consulting, with links to the research and education communities. </LI></UL> Archiving Sciendo archives the contents of this journal in <A href="https://www.portico.org/">Portico</A> - digital long-term preservation service of scholarly books, journals and collections. Plagiarism Policy The editorial board is participating in a growing community of <A href="https://www.crossref.org/services/similarity-check/">Similarity Check System's</A> users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process. </DIV>

Management Consulting Journal

The Dangerous Discord Between Sentiment and Reality: How Management Consultancies Should be Using Digital Marketing

Melissa Hernandez
Melissa Hernandez

Published Online: 02 Dec 2021

Volume & Issue: Volume 1 (2018) - Issue 2 (December 2018)

Page range: 38 - 41

Journal & Issue Details

Management Consulting Journal

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References

Recent Articles

Management Consulting Journal

The Dangerous Discord Between Sentiment and Reality: How Management Consultancies Should be Using Digital Marketing

Melissa HernandezMelissa Hernandez

Published Online: 02 Dec 2021

Volume & Issue: Volume 1 (2018) - Issue 2 (December 2018)

Page range: 38 - 41

Journal & Issue Details

Management Consulting Journal

PDF Preview

References

Recent Articles

Melissa Hernandez
Melissa Hernandez