1. bookVolume 12 (2021): Issue 1 (May 2021)
Journal Details
License
Format
Journal
First Published
16 Apr 2017
Publication timeframe
1 time per year
Languages
English
access type Open Access

Can B2B Implementation Enhance Competitiveness of Logistic Companies in Coronavirus Economic Recession?

Published Online: 24 May 2021
Page range: 1 - 12
Received: 01 Feb 2021
Accepted: 15 Feb 2021
Journal Details
License
Format
Journal
First Published
16 Apr 2017
Publication timeframe
1 time per year
Languages
English
Abstract

The paper presents recommendations determined to assist logistic companies in conceiving an efficient B2B implementation policy with the aim of enhancing market competitiveness, especially in time of intensified market competition. The research is based on an analysis of the situation in B2B implementation during the period of the 2008-2009 economic crisis, where – on a sample of 229 logistic companies based in the Czech Republic – it ascertains whether the extent of B2B implementation changed over this period. This is done in a short-time (2006 vs. 2010) as well as long-time (extended with 2014 vs. 2018) horizon. Although some conclusions are in contradiction with other authors, they state a high extent of B2B implementation, which even further increased over the above economic crisis and even continued in a longer time horizon following the crisis. The conclusions are then analogically transferred to the present 2020 “coronavirus economic recession” and practicable recommendations are formulated. Being made on a high level of reliability, the recommendations have a potential to serve as an efficient tool ensuring economic “survival” of logistic companies, which is – especially in the field of logistics due to the implemented anti-COVID measures creating new trade barriers – very actual.

Keywords

[1] Corey, K.E. & Wilson, M.I. (2009). E-Business and e-Commerce. International Encyclopedia of Human Geography, Elsevier. Search in Google Scholar

[2] Swaminathan, J.M. & Tayur, S.R. (2003). Models for supply chains in e-business. Manage. Sci. 49(10), 1387–406. DOI: 10.1287/mnsc.49.10.1387.17309. Search in Google Scholar

[3] Lourenço, H.R. & Ravetti, M.G. (2018). Supply Chain Management. Handbook of Heuristics, vol. 2–2, Springer International Publishing, Cham. Search in Google Scholar

[4] Holliman, G. & Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best practice. J. Res. Interact. Mark. 8(4), 269–93. DOI: 10.1108/JRIM-02-2014-0013. Search in Google Scholar

[5] Lacka, E. & Chong, A. (2016). Usability perspective on social media sites’ adoption in the B2B context. Ind. Mark. Manag. 54, 80–91. DOI: 10.1016/j.indmarman.2016.01.001. Search in Google Scholar

[6] Homburg, C., Klarmann, M. & Schmitt, J. (2010). Brand awareness in business markets: When is it related to firm performance? Int. J. Res. Mark. 27(3), 201–12. DOI: 10.1016/j.ijresmar.2010.03.004. Search in Google Scholar

[7] Qu, W.G., Pinsonneault, A., Tomiuk, D., Wang, S. & Liu, Y. (2015). The impacts of social trust on open and closed B2B e-commerce: A Europe-based study. Inf. Manag. 52(2), 151–9. DOI: 10.1016/j.im.2014.07.002. Search in Google Scholar

[8] Taylor, M. & Murphy, A. (2004). SMEs and e-business. J. Small Bus. Enterp. Dev. 11(3), 280–9. DOI: 10.1108/14626000410551546. Search in Google Scholar

[9] Gourinchas, P.-O. (2020). Flattening the pandemic and recession curves. Ewi-Vlaanderen.Be, 1–227. Retrieved June 3, 2020, from: https://voxeu.org/article/flattening-pandemic-and-recession-curves. Search in Google Scholar

[10] Reissis, D., Georgiou, A., Nikkhah, D. & O’Toole, G. (2020). U.K. Response to the COVID-19 Pandemic: Managing Plastic Surgery Patients Safely. Plast. Reconstr. Surg. 146(2), 250e-251e. DOI: 10.1097/PRS.0000000000007070. Search in Google Scholar

[11] Ramelli, S. & Wagner, A.F. (2020). Feverish Stock Price Reactions to the Novel Coronavirus. SSRN Electron. J. DOI: 10.2139/ssrn.3550274. Search in Google Scholar

[12] Stopka, O., Ľupták, V., Stopková, M., Jurkovič, M., & Jeřábek, K. (2021). Streamlining possibility of transport-supply logistics when using chosen operations research techniques. Open Engineering, 11(1), 195-204. DOI:10.1515/eng-2021-0023. Search in Google Scholar

[13] Huang, Y., Lin, C., Wang, P. & Xu, Z. (2020). Saving China from the Coronavirus and Economic Meltdown: Experiences and Lessons. SSRN Electron. J. DOI: 10.2139/ssrn.3570696. Search in Google Scholar

[14] Stopková, M., Stopka, O. & Ľupták, V. (2019). Inventory model design by implementing new parameters into the deterministic model objective function to streamline effectiveness indicators of the inventory management. Sustainability (Switzerland), 11(15) DOI:10.3390/su11154175. Search in Google Scholar

[15] Vargo, S.L. & Lusch, R.F. (2011). It’s all B2B…and beyond: Toward a systems perspective of the market. Ind. Mark. Manag. 40(2), 181–7. DOI: 10.1016/j.indmarman.2010.06.026. Search in Google Scholar

[16] Adams-Prassl, A., Boneva, T., Golin, M. & Rauh, C. (2020). Inequality in the impact of the coronavirus shock: Evidence from real time surveys. J. Public Econ. 189, 104245. DOI: 10.1016/j.jpubeco.2020.104245. Search in Google Scholar

[17] Dedík, M., Gašparík, J., Záhumenská, Z., Ľupták, V. & Hřebíček, Z. (2018). Proposal of the measures to increase the competitiveness of rail freight transport in the EU. Nase More, 65(4 Special issue), 202-207. DOI:10.17818/NM/2018/4SI.7. Search in Google Scholar

[18] Bénassy-Quéré, A., Marimon, R., Pisani-Ferry, J., Reichlin, L., Schoenmaker, D. & Weder di Mauro, B. (2020). COVID-19: Europe needs a catastrophe relief plan. Mitigating COVID Econ. Cris. Act Fast Do Whatever It Tak. 121, 121–8. Search in Google Scholar

[19] Myers, J.L., Well, A.D. & Lorch Jr, R.F. (2013). Research Design and Statistical Analysis. vol. 9780203726, Routledge. Search in Google Scholar

[20] Miettinen, O. & Nurminen, M. (1985). Comparative analysis of two rates. Stat. Med. 4(2), 213–26. DOI: 10.1002/sim.4780040211. Search in Google Scholar

[21] Tsong, Y., Yuan, M., Dong, X., Wu, Y. & Shen, M. (2013). Comparing the response rates for superiority, noninferiority and equivalence testing with multiple-to-one matched binary data. J. Biopharm. Stat. 23(1), 98–109. DOI: 10.1080/10543406.2013.735766. Search in Google Scholar

[22] Järvinen, J. & Taiminen, H. (2016). Harnessing marketing automation for B2B content marketing. Ind. Mark. Manag. 54, 164–75. DOI: 10.1016/j.indmarman.2015.07.002. Search in Google Scholar

[23] Hadjikhani, A. & LaPlaca, P. (2013). Development of B2B marketing theory. Ind. Mark. Manag. 42(3), 294–305. DOI: 10.1016/j.indmarman.2013.03.011. Search in Google Scholar

[24] Kotler, P., Pfoertsch, W. & Michi, I. (2006). B2B Brand Management. Springer Berlin Heidelberg. Search in Google Scholar

[25] Gummesson, E. & Polese, F. (2009). B2B is not an island! J. Bus. Ind. Mark. 24(5/6), 337–50. DOI: 10.1108/08858620910966228. Search in Google Scholar

[26] Child, J. (1973). Predicting and Understanding Organization Structure. Adm. Sci. Q. 18(2), 168. DOI: 10.2307/2392061. Search in Google Scholar

[27] Aldrich, H. & Herker, D. (1977). Boundary Spanning Roles and Organization Structure. Acad. Manag. Rev. 2(2), 217–30. DOI: 10.5465/amr.1977.4409044. Search in Google Scholar

Recommended articles from Trend MD

Plan your remote conference with Sciendo