Open Access

All Customers are Equal, but Some are More Equal Should Firms Prioritize their Customers ?


Cite

Dhar, Ravi and Rashi Glazer (2003), “Hedging Customers,” Harvard Business Review, 81 (5), pp. 86 - 92. Search in Google Scholar

Homburg, Christian, Sabine Kuester, and Harley Krohmer (2009), “Marketing Management - A Contemporary Perspective,“ London: McGraw-Hill. Search in Google Scholar

Shah, Denish, Roland T. Rust, A. Parasuraman, Richard Staelin, and George S. Day (2006), “The Path to Customer Centricity,” Journal of Service Research, 9 (2), pp. 113 - 124.10.1177/1094670506294666 Search in Google Scholar

Zeithaml, Valarie A., Roland T. Rust, and Katherine N. Lemon (2001), “The Customer Pyramid: Creating and Serving Profitable Customers,” California Management Review, 43 (4), pp. 118 - 142.10.2307/41166104 Search in Google Scholar