1. bookVolume 12 (2020): Issue 3 (September 2020)
    Special Issue: Cultural Tourism and Rural Development
Journal Details
First Published
24 Feb 2009
Publication timeframe
4 times per year
access type Open Access

Cultural Tourism as a Possible Driver of Rural Development in Czechia. Wine Tourism in Moravia as a Case Study

Published Online: 08 Oct 2020
Volume & Issue: Volume 12 (2020) - Issue 3 (September 2020)<br/>Special Issue: Cultural Tourism and Rural Development
Page range: 292 - 311
Received: 11 Feb 2020
Accepted: 17 Aug 2020
Journal Details
First Published
24 Feb 2009
Publication timeframe
4 times per year

The paper connects culture, tourism and rural development. It tries to make an overview of various forms of cultural tourism in Czechia. Attractions of cultural tourism are identified and ranked according to their cognitive function. Their list includes cultural heritage in spheres of archaeological sites, architecture, arts, folklore, pilgrimages, technical works, cultural events or protected landscape areas. The culture of wine in Southern Moravia has been chosen as an example. Its analysis was elaborated using the Importance/Performance Analysis. Czechia has great potential for the cultural tourism development in rural areas but it seems to demand a great deal of work when one needs to be constantly reconciling the changing interests of tourists with the potential of the regions. One of the important goals is to attract tourists into rural areas and thus limit their concentration in the most attractive places. Rural cultural tourism seems to be a significant aspect in this respect. The part of the study is the example of the adaptation of the current situation with COVID-19 to properly support the development and cultural potential of domestic tourism in South Moravian region in relation to the economic impacts on international tourism.


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