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  1. bookVolume 23 (2018): Issue 2 (December 2018)
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The Implications of Propaganda as a Social Influence Strategy

Maria-Lucia RusuMaria-Lucia Rusu
Ramona HermanRamona Herman
Published Online: 31 Dec 2018
Page range: 118 - 125
Journal Details
License
Format
Journal
First Published
16 Apr 2015
Publication timeframe
2 times per year
Languages
English
Copyright
© 2020 Sciendo

In contemporary society, propaganda has a major impact due to the new technologies in the media (satellite television, the Internet) that ensure the rapid and instant transmission of information, thus expanding the audience. The concept of propaganda acts systematically in support of a doctrine, in order to persuade a large mass of individuals. It is generally associated with a negative action, considered to be reprehensible, and this is the consequence of the attempts that various totalitarian regimes have manifested abusively. Basically, propaganda is a conscious communication act with a political and revolutionary character representing a strategy of social influence. The element of difference is misinformation. Thus, this concept can be one of integration and consolidation of the society or, on the contrary, it can be a factor of agitation.

Keywords

  • Propaganda
  • misinformation
  • manipulation
  • persuasion
  • strategy
  • social influence

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