[
Arens, W., et al. 2008. Contemporary Advertising. Boston: McGraw – Hill.
]Search in Google Scholar
[
Bakhtin, M. 1984. Rabelais and His World. Trans. Helene Iswolsky. Bloomington IN: Indiana UP.
]Search in Google Scholar
[
Berger, A. 1997. Narratives in Popular Culture, Media, and Everyday Life. Thousand Oaks, CA: SAGE Publications, Inc.10.4135/9781452243344
]Search in Google Scholar
[
Blake, D. 2009. Cash for Colors. Lulu.com.
]Search in Google Scholar
[
Brothers Grimm. 2013. Grimms’ Fairy Tales. London: HarperCollins Publishers Ltd.
]Search in Google Scholar
[
Burke, M. - Troscianko, E. 2013. “Mind, Brain, and Literature: A Dialogue on What the Humanities Might Offer the Cognitive Sciences.” In: Journal of Literary Semantics, vol. 42, no.2, pp. 141-148.
]Search in Google Scholar
[
Dégh, L. 1979. “Grimm’s “Household Tales” and Its Place in the Household: The Social Relevance of a Controversial Classic.” In: Western Folklore, vol. 38, no. 2, pp. 83-103.
]Search in Google Scholar
[
Eco, U. 1985. “How Culture Conditions the Colours We See.” In: M. Blonsky (ed.). On Signs. Baltimore: Johns Hopkins University Press, pp. 157-175.
]Search in Google Scholar
[
Eco, U. 1986. Art and Beauty in the Middle Ages. Transl. Hugh Bredin, New Haven: Yale University Press.
]Search in Google Scholar
[
EU Kids Online 2020. Available at: https://www.lse.ac.uk/media-and-communications/assets/documents/research/eu-kids-online/reports/EU-Kids-Online-2020-10Feb2020.pdf, Retrieved 2.1. 2021
]Search in Google Scholar
[
Forceville, C. 1994. “Pictorial Metaphor in Advertisements.” In: Metaphor and Symbolic Activity, vol. 9, no. 1, pp. 1-29.
]Search in Google Scholar
[
Forceville, C. 2000. “Compasses, Beauty Queens and Other PCs: Pictorial Metaphors in Computer Advertisements.” In: Hermes, Journal of Linguistics: Analysing Business Genres, no. 24, pp. 31-55.
]Search in Google Scholar
[
Freitas, E.S.L. 2014. “Advertising and Discourse Analysis.” In: Gee, J.P. and M. Handford (eds.). The Routledge Handbook of Discourse Analysis. London and New York: Routledge, pp.427-440.
]Search in Google Scholar
[
Gerrig, R. 1993. Experiencing Narrative Worlds: On the Psychological Activities of Reading. New Haven: Yale University Press.10.12987/9780300159240
]Search in Google Scholar
[
Järv, R. 2013. “A Hen Who Doesn’t Lay Golden Eggs?! Fairy Tale Advertisements and Their Strategies.” In: Laineste, L., Brzozowska, D. and W. Chlopicki (eds.). Estonia and Poland: Creativity and Tradition in Cultural Communication. Volume 2: Perspectives on National and Regional Identity. Tartu: EKM Teaduskirjastus, pp.99-120.
]Search in Google Scholar
[
Kittmer, L. 2018. “What Colors Absorb More Heat?” Available at: https://sciencing.com/colors-absorb-heat-8456008.html, Retrieved 2.1. 2021
]Search in Google Scholar
[
Kronborg, D. 2009. Are Fairy Tales Only Children’s Stories? A Discussion of the Use of Fairy Tales as a Literary Genre. (Doctoral dissertation). Available at: https://skemman.is/bitstream/1946/3301/1/Ditte_Kronborg_fixed.pdf, Retrieved 2.1. 2021
]Search in Google Scholar
[
Mar, R. - Oatley K. - Peterson J. 2009. “Exploring the Link Between Reading Fiction and Empathy: Ruling Out Individual Differences and Examining Outcomes.” In: Communications: The European Journal of Communication, vol. 34, pp. 407-428.
]Search in Google Scholar
[
Meneses, A. B. D. 2010. “Red, Green and Yellow: Everything Was Once Upon a Time.” In: Estudos Avançados, vol. 24, no. 69, pp. 265-283.
]Search in Google Scholar
[
Mitchell, K. - Finkelhor, D. - Jones, L. - Wolak, J. 2012. “Prevalence and Characteristics of Youth Sexting: A National Study.” In: Pediatrics, vol. 129, no. 1, pp. 13-20.
]Search in Google Scholar
[
Odber de Baubeta, P. A. 1997. “Fairy Tale Motifs in Advertising.” In: Estudos de Literatura Oral, no.3, pp. 35-51.
]Search in Google Scholar
[
Perrault, Ch. 2009. The Complete Fairy Tales. Trans. Christopher Betts. New York: Oxford UP. Protecting Children from Online Sexual Exploitation. A guide to action for religious leaders and communities. https://www.unicef.org/documents/protecting-children-online-sexual-exploitation-0
]Search in Google Scholar
[
Schindler, P. S. 1986. “Color and Contrast in Magazine Advertising.” In: Psychology & Marketing, vol. 3, no. 2, pp. 69-78.
]Search in Google Scholar
[
Seonsu, L.– Barnes, J.H. 1989. “Using Color Preferences in Magazine Advertising.” In: Journal of Advertising Research, vol. 29, no. 6, pp. 25-30.
]Search in Google Scholar
[
Schwabe, C. 2016. “The Fairy Tale and Its Uses in Contemporary New Media and Popular Culture Introduction.” In: Humanities, vol. 5, no 4, pp.1-5.
]Search in Google Scholar
[
Tatar, M. 2019. The Hard Facts of the Grimms’ Fairy Tales. New Jersey: Princeton University Press.10.2307/j.ctv36zr2z
]Search in Google Scholar
[
Von Franz, M. L. 1996. The Interpretation of Fairy Tales: Revised Edition. Boston: Shambhala Publications.
]Search in Google Scholar
[
Von Franz, M. L. 1997. Archetypical Patterns in Fairy Tales Studies in Jungian Psychology By Jungian Analysts. Toronto: Inner City Books. Available at: https://silo.tips/download/archetypal-patterns-in-fairy-tales-page1, Retrieved 2.1. 2021
]Search in Google Scholar
[
Warner, M. 2004. Wonder Tales: Six French Stories of Enchantment. Oxford: Oxford University Press.
]Search in Google Scholar
[
Wittwer, P. 2016. “Don Draper Thinks Your Ad Is Cliché: Fairy Tale Iconography in TV Commercials.” In: Humanities, vol. 5, no.2, 29. Available at: https://www.mdpi.com/2076-0787/5/2/29/htm, Retrieved 2.1. 202110.3390/h5020029
]Search in Google Scholar
[
Zack, P. 2015. “Why Inspiring Stories Make Us React: The Neuroscience of Narrative.” In: Cerebrum: the Dana Forum on Brain Science, vol. 2. Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4445577/, Retrieved 2.1. 2021
]Search in Google Scholar
[
Zipes, J. 2002a. Breaking the Magic Spell: Radical Theories of Folk and Fairy Tales. Kentucky: University Press of Kentucky.
]Search in Google Scholar
[
Zipes, J. 2002b. “Fairy Tale as Myth/Myth as Fairy Tale.” In: The Brothers Grimm. New York: Palgrave Macmillan.10.1007/978-1-137-09873-3_9
]Search in Google Scholar
[
Advertisement 1 Hansel and Gretel. Available at: https://www.adsoftheworld.com/media/print/unicef_hansel_gretel, Retrieved 2.1. 2021
]Search in Google Scholar
[
Advertisement 2 Little Red Riding Hood. Available at: https://www.adsoftheworld.com/media/print/unicef_little_red_riding_hood, Retrieved 2.1. 2021
]Search in Google Scholar
