1. bookVolume 43 (2014): Issue 1 (September 2014)
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Relationship Between Competitive Strategies and the Success Perception of Polish Born Globals

Published Online: 27 Jan 2015
Page range: 94 - 113
Journal Details
License
Format
Journal
First Published
17 Oct 2014
Publication timeframe
4 times per year
Languages
English
Copyright
© 2020 Sciendo

The key objective of this paper is to describe and evaluate the competitive strategies applied by Polish born global enterprises. To reveal these strategies, two competitive models developed by M.E. Porter are applied to an original data set obtained from 256 small and medium Polish enterprises through a survey employing the CATI technique. The outcomes of these strategies, as perceived by the companies applying them, are also evaluated against two hypotheses. We conclude that Polish firms apply both basic strategies of competition, i.e. cost leadership strategies and differentiation strategies and that a substantial majority of companies perceive themselves to have succeeded on the market.

Keywords

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